Signs of Drift

You can feel when something’s off long before you can explain it. 

• The message doesn’t land. 
• The team feels disconnected. 
• You’re carrying more than you should. 

These are the silent signals leaders experience when culture starts to drift. 

Signs of Drift is a campaign for leaders who know how the problem feels, even if they can’t explain it yet.
‍It’s for the

• The CEO lying awake at night wondering if the team is truly aligned. 
• The leader repeating themselves and still not getting traction. 
• The organization working hard but not moving together. 

These moments are easy to dismiss in isolation, but together, they tell a story. Not of failure. Not of poor leadership. But of culture slowly drifting from identity, mission, and connection. ‍

Culture is a direction, not a destination.
Left unattended, it always drifts. 

But when leaders finally see it for what it is, they stop carrying the problem alone and create the clarity needed for a true breakthrough moment.

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Video Series

The purpose of this series is to capture the moments you experience that signal something is off because seeing the problem clearly is the first step toward seeing a breakthrough occur.‍

If one of these moments makes you pause, pay attention to that feeling. 

It’s easy to dismiss the drift that is happening in your own life. But once you own it, your breakthrough begins.

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The Meeting

If you have to ask, you’re not on the same page.

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The Elevator

You made all of your points, but alignment still didn’t happen.

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Not Present

When they're in the room with you, but not really present.

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The Pen

When clarity decreases, tension increases.

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The Pizza Party

If you’re using perks to fix morale, you’re treating symptoms, not the problem.

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Trust Fall

When you're not as connected as you used to be.

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Babysitting

Are you leading or babysitting?

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Can't Sleep

The burning question that keeps you up at 3 a.m.

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The Mission

Signs of Drift is our stand against an industry that talks a lot about leadership but listens very little to leaders.

We’re a small team taking on big ideas in an industry dominated by noise, jargon, and gimmicks that never reach the real problem. 

The content of these videos come directly from our work with real leaders facing real problems, and tell the truth about what leadership actually feels like. 

Leadership is getting heavier, teams are more fragmented, and most leaders are carrying it alone. Drift is becoming normal and that’s the real risk.

If these moments resonate with you, they will resonate with the people you lead and the leaders you influence.

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‍Help us spread the message.

Vote for your favorite video and earn a chance to win a box of books from the SightShift library for your team.
Then share your favorite video with your network when you see it posted online.

Are you ready for your breakthrough?

On February 24, we’re launching the solution you need to turn your drift into a breakthrough.

One page to get your team on the same page.

Mark your calendar.